What is the most misunderstood word in marketing? Brand or Branding. Brand Position. Brand Marketing. What is branding? A b2b Brand is one of the most difficult to achieve and understand. Far more difficult than marketing to consumers. How can a BtoB Company like yours position your brand for sales growth? How do we sell your corporate brand to your target audience? Or, even your internal audience?

Branding is about so much more than great copy and graphic design. We're experts in helping your sales people understand exactly what needs to be done to successfully communicate and integrate brand marketing.

Proven Benefits to Branding:

• Satisfaction and retention of employees
• Overall Increased productivity
• Cost savings of tactile elements
• Better understanding of vision
• Better brand position and communication
• Improved target audience recognition

Marketing collateral or corporate marketing material speaks about you and your company - especially when your sales team is not there to do it. The creative material we design and write for you will help your prospect prepare for the buying decision. Is your sales force in need of a sell-from brochure or leave behind material?

Emerging Marketing designs innovative business cards, letterhead, folders and creative brochures that work together to elevate your brand, communicate your now clear message and educate your target audience on why your offering is the best choice for them.

External communications or internal communications, we can help you tell your ongoing story in a way that changes behavior. We do it through marketing, newsletters, online events to reach your audience, keep them engaged and informed of your new products and professional services.

Proven tools we create for communications tools are

• Brochures
• Newsletters
• Folders
• Crisis communication plans
• Presentation material

Digital marketing services and digital advertising has leveled the playing field for many innovative businesses. Our B2B digital marketing campaigns start with targeted digital strategy and well thought out interactive marketing and great creative that works with today's audiences and online social media environment. It's about Social Media Marketing. It's about Public Relations, On Page and Off Page, web development, pay per click, seo, and so much more. Let us help you create your next result-oriented digital marketing campaign! Click the orange Contact Us button to see what we can make happen with you.

Business to business direct marketing or b2b direct mail marketing is kicking social media's butt on real results. At this moment. That is what Marketing Sherps's latest report on b2b Marketing Effectiveness shows. Don't discount Direct Mail yet. B2B Direct mail combined with other creative integrated marketing tools can be a highly cost-effective way to generate sales leads, strengthen customer relationships, and drive lead traffic to your sales team. I know, we're crazy to think that!! B2b lead generation still needs paper, some times. 99.2% of the time a sales person is needed to take that lead generated and run with it.

Our years of experience creating targeted direct marketing campaigns has taught us how to find the best list, right on target messaging and design creative that will engage your audience. Targeting the proper audience (finding the right list, either your internal database or an external rented list) accounts for 40% of the success of any direct marketing campaign. We have all of the tools to select the right list for your specific need and drive them to action.

And oh yeah, we've created and successfully mailed over 1,000,000,000, that's billion, pieces of direct mail. We not only know how to produce great direct marketing campaigns, we know how to get great direct marketing results for b2b company's like yours.

Proven tools we create for b2b direct marketing are

• Postcards
• 3D mailings
• Standard letter in an envelope
• Test cell development
• Premium items via our own ad specialty company
• Great offers

Email Marketing is one of the most common tools available today, which is also a problem in getting lost in the inbox shuffle. Delete. Delete. Let us show you how to use Email Marketing to the fullest. Or, not use Email Marketing at all!

Yes, email is inexpensive, but, it could be costing you money in marketing results. Measure it. Test it. Obviously. Don't just think this is the best tool because email is cheap. Email templates, newsletters and other tools are great for retention, but may not always be the best for customer acquisition.

We do our best to always be on the forefront of creating emerging marketing tactics and tools. Our team is constantly testing new emerging marketing tools for you, first on our ad agency, then with our clients.

You can't follow some of the emerging marketing trends without a little risk taking. New tools don't always work. But our tried and tested, failed or succeeded emerging marketing tools will. It's really crazy how things like "Social Media" have changed your marketing perceptions. Now mobile B2B is increasing in revenue. Really? How about Social CRM tools like Jive. 

You need to ask yourself if you should jump in and test, or, just watch your competitors go right by... 
...sometimes it's ok to let them spend the money and pass you by, especially if the tool isn't working. 

At the Emerging Marketing Advertising Firm, it's obviously not just our name, it's what we do (seemed kinda silly but we had to say it).

Sure we do graphic design. We can knock out just about any creative need either one of us can dream up with our in-house "award winning creative" (you gotta say award winning creative even though marketing results are more important than "cool creative") graphic design team. As long as we can start with SOME sound reasoning, marketing research, or marketing plan, we'll create graphics and designs to the best of our creative ability. Most importantly, it will be what your customer wants to see from you.

We've created everything from simple brochures to very complex and wildly creative brochures. Our team shoots video and photography and we work on a lot of animation. 3d graphic imagery is huge now too. We'll clean up your proposal so you can win more. Presentations are a specialty here. If we can determine a need your sales people have we're confident we'll be able to create something they can use to win more business.

Our most successful marketing plans always start with our Marketing Assessment coupled with our Marketing Road Map Process. We help you Determine your destination. We bring our advertising agency experience to you and take the time to understand your business (at little or no cost to you), and then focus on the exact market you serve, through in-depth situation analysis, interviews and market research. Through conversations with Stakeholders like Sales AND Marketing people, as well as Customers AND Prospects.

Once we fully understand your business goals and objectives, Emerging Marketing develops a strategic marketing plan of sales programs and marketing tactics that fit and balance your business needs (and some of your wants!).

Business-to-Business Mobile Marketing. Is it really just the phone? Not at all. It is all about anything outside of the office. Tablet computing and smart phones are what has catapulted the mobile marketing arena. Smart phones were a big boost, but nothing has been the huge game changer like a tablet (CES reviewed over 250 hot new tablets at this years convention). What can we do for you? How about some apps or integrating augmented reality on your cool new tablet. At a minimum you need to make sure that you have a mobile version of your business to business websites.

When you need to impress your target audience with a winning presentation, a static PowerPoint presentation is rarely enough. A dynamic multimedia presentation, or even a Prezi, from Emerging Marketing will help you project the best image at your next big meeting, industry tradeshow, or public speaking event. We're here to help.

Call us to discuss your next Presentation and we'll help you determine what you need and then implement something great. It will fit your presentation style but challenge you to do better than your last presentation.

Here's one great presentation tip; DO NOT add unwanted junk, too much copy, or bad graphics. Your message will get lost. Less is way MORE! And here is another, use Prezi instead of PowerPoint, check it out by going to www.prezi.com!

Public Relations (PR) is not just about the press release. It's about the print media, online media, trade associations and social media buzz. It's about thought leaders, influential bloggers, tweeters and facebook fans. It's your employees, clients, neighbors and city leaders. It's about delivering the right messages to the right people.

Emerging Marketing, a PR Firm based in the great city of Columbus Ohio, has the knowledgeable Public Relations staff ready to deliver bold thinking and flawless execution - all while producing meaningful results. If you need to find a PR Firm give us a call to see how we can help, really...

We do everything the big ad agencies and in-house marketing research departments do. We just do it faster and more cost-effectively. We help you plan your research, do social online research, but that's not all. We are the company that understands the research methods, implements them, and can translate the real meaning to your marketing and sales team.

Oh yeah, and we try our best for objectivity (sarcasm of course, we want great end results for you so you keep working with us!).

Emerging Marketing creates high-tech, user-driven ways to capture key prospect information, increase activity on your website, and most importantly; lead generation. Lead generation is not the end game though, closing more sales is. We help you, help sales, "Ask for the Order". Sales people love us for that.
It's a lot about creating awareness, interest, engagement and guiding to a decision.

B2B SEO, Search Engine Optimization or Search Engine Marketing. How easy is it for prospects to find you on the internet? Did you find us through a search engine like Google, Bing or Yahoo or did a satisfied client refer you?

If it was through a search engine, we'll bet money we were near the top of your search. We do our best to own certain business to business search categories. We would love to help you create a Search Engine Marketing (SEM) Plan or simply focus on your current website Search Engine Optimization (SEO) strategy. Both will help enhance the quality of your leads. 

We work hard at choosing the proper keywords for you to easily find us. Our expertise using web analytics tools like Alexa, Hubspot, Google Analytics, Bing, or even the brain of Chris McGovern. We help you search optimize your website by developing a search engine marketing strategy to improve your rankings. We track results of search engine visibility and traffic on your site, working with you to improve the quantity and quality of site visitors. Just remember, none of this matters without web conversion. Which means closing more business via the web.

Social Media is not for everyone. Social media is something everyone talks about in marketing today. Social Media marketing drives results only if done properly. Twitter, LinkedIn, b2b Facebook really, MySpace still and many other social media tools have drastically changed the landscape of lead generation and marketing.

Sure we do Social Media Marketing. It's a great tool to help anyone get closer to an actual sale. We do still need salespeople for most B2B social media space, but it sure makes it easier to quickly show how smart we all are, or aren't. B to B LinkedIn seems to be a great tool, but is Facebook a great tool for B to B? Test it and see. Get your Social Media mentions here.

Emerging Marketing can teach your stakeholders how to leverage marketing efforts to improve their performance. We ignite their imagination with innovative sales training tools in a variety of formats, including print, online and interactive.

We are experienced in dealing with gatekeepers, voicemail and other obstacles, and can write the scripts, manage the call process, provide daily status reports, and more.

Trade show traffic, trade show booths. Emerging Marketing can make your next trade show a success by creating dynamic booth displays and signage that grab visitors' attention and support your theme. We help drive traffic to your booth, stimulate response, create prospect involvement and measure lead generation via items like QR Codes. It's all about connecting to the show and you and your dynamic sales team. Sending out communication before, during and after the event.

Tradeshows are very expensive. Get your money's worth if you're going to do it. Make sure you call us.

Dream it (with our expert help of course), we create it. We've created everything from multi-module training programs to 3 minute animated product manufacturing demonstrations, to recording multi day tradeshows or user groups and repurposing the video for the web. We pull together some of the most talented people in the advertising industry to create on target media just for you.

Technology keeps changing. We know, it's crazy. We are the company that can smooth out the rough spots in how to craft and create a video, some great animation or even next level augmented reality.

We're always on the edge of what's next and help you sell your product or service. If it's not a video that you need, we'll tell you that too...

Online Web seminars, or "webinars", are a cost-effective means of educating your target audience of prospects and customers online, in real-time. Record them and put them on your website or on youtube.com. This will help people find you in a non threatening way.

Web development. Unlike most digital marketing agencies that just create a pretty website because it's cool, Emerging Marketing uses a strategic approach to website design - analyzing your business needs first, your target audience and your business objectives for sitedesigns before digital design or marketing ever begins.

We have strong knowledge of the information architecture process, graphic user interface (yes GUI) design and methodology and related programming languages. PHP, dotNet or whatever is needed, we can do it.

We maximize your investment by turning your web site design and development into an accountable marketing tool, leveraging it to capture and convert leads and fulfill requests generated by all your other marketing efforts. We can assist you with landing pages, micro sitedesigns, personal URLs and a whole lot more. You might even notice that we have sitedesigns.com as one of our URL's to drive traffic to Emerging Marketing. That took some early thinking in the 90's. We're always emerging marketing!

We make sure you can simply control your b2b content with our easy to use Content Management System. Whatever you need to change on your site you should have complete control. You don't need us, unless you want us. Web development columbus, b to b website.

A positive analysis or endorsement of your product or service can be persuasive, especially to your toughest prospects. Especially when it comes from an expert in your industry or a top Subject Matter Expert from your company. Emerging Marketing can assist you with the creation of technical white papers and show you how to leverage them for lead-generation. Providing truly valuable industry knowledge to your target audience is better than marketing fluff. Be helpful and educational, not sales focused. Continue providing white papers and you'll be the go to knowledge leader and make it easier for your sales team to connect.

Promotional Products or trinkets and treasure. Whatever you call them, they work in helping build brand awareness. If you've used promotional products before, you know how powerful they can be. Solid research has shown that promotional products work. If you need help with key chains to pens to water bottles to cool electronic gadgets, we supply these specialty items for our clients.

Do we really need to explain this? I think we did in the headline. In addition to great services wrapped around maketing, we provide solid consulting to help you succeed.